We spend a lot of our time (most if we are truthful!) thinking and talking about sport and cars.
We understand where people have such conversations, particularly online, because it is very likely we are part of them.
We are therefore well placed to help sport and automotive brands to listen to, understand and engage in social media in an informed fashion. Whether it is to build and manage their own communities on services such as Facebook and Twitter, or engage in meaningful conversations with existing ones, we uniquely combine a depth of technical know-how with a passion for the subject matter.
Our creative and innovative approach enables us to participate credibly on behalf of brands, by developing exciting narratives, encouraging user generated content, managing engagement and building advocacy. We know what good content looks like – whether it be video, photographic or text – and we know how to create it, amplify it, bookmark it and put our clients at the heart of it.
Recent examples include: on behalf of sports nutrition company Multipower, we created huge online excitement and an endurance community of thousands by offering a Lanzarote training camp with British Champion, Will Clarke; instant world-wide buzz was generated for Nissan’s Juke-R project through an insightful seeding programme and a flash mob choir was assembled within the midst of Brighton’s Fringe Festival to leverage Citroen’s event sponsorship.
As well as proactive endeavour, we are equally adept at functioning reactively, helping brands to listen to feedback and comment – whether it be on websites, forums or blogs – to manage an effective response mechanism and safeguard our clients’ reputation.
The conversations are not about to stop, so let us help you join in.